What We Do
INK is about making a lasting impression in today’s digital world. We create all points of branding contact between you and your target – from ads and brochures, to web banners and online viral content. We make sure everything directs the user toward your website as we track each prospect every step of the way. From creative to analytics, we handle it all.
Branding
- Market Research
- Strategic Positioning
- Audience Segmentation
- Taglines
- Logo Identity
- Visual Systems
Marketing
- Research and Validation
- Planning
- Cross-Channel
- Analytics
- Reporting
- PR
Creative
- Web Design / IA
- Sales Collateral
- Mobile Marketing
- Digital Media
- Advertising
- Trade Shows
Technology
- Web Development
- SEO / SEM
- Flash Animation and AS
- Content Management
- CRM Integration
- Application Development
How We Do It
For us, it all begins with research. So, before we begin crafting your brand message, we dig deep into your industry, your audience, and your competition. We use focus groups, industry analytics, and competitive audits to get the “big picture”. Then, we review your business and marketing goals against this snapshot of the current market environment. This is where we identify opportunities and build our strategies accordingly. Now the creative brainstorming begins. We work to generate unexpected, surprising, and provocative thinking until we find that "big idea": a relevant, resonant concept that serves as the consistent foundation for all campaign communications, be it a consumer-facing web site, industry print ad, or internal training application.
Phase 1. Discovery
- Internal Interviews
- Audience Segmentation
- Site Map / Wireframes
- Marketing Strategies
- Initial Designs
- Competitive Review
Phase 2. Design
- Web Design / IA
- Sales Collateral
- Mobile Marketing
- Digital Media
- Advertising
- Trade Shows
Phase 3. Dispatch
- Web Development
- SEO / SEM
- Flash Animation and AS
- Content Mangement
- CRM Integration
- Application Development
Who We Do It For
We’ve worked with reputable names in recognized industries. And we’re happy to say they’ve acknowledged our contributions with some very kind words. A complete listing of successful client relationships can be found on our homepage.
"In a very short span of time, INK has quickly proven to be a valuable partner of ours. Their ability to quickly understand our specific challenges and then respond with exceptionally-creative ideas positions them well for a long-term partnership with DIRECTV. They have exceeded our expectations with the quality and depth of their ideas and recommendations, while bringing that unique blend of strategic thinking, high-end creativity, and customer service in equally-impressive doses."
- John DeanCreative Director, DIRECTV
"In all of my years in marketing and working with various agencies big and small, my experience with INK has been, bar none, the most excellent, effective, and enjoyable. Your staff is always ready to tackle our next challenge, always listens to our needs, and always delivers on your promises. With a smile. And that's what's make doing business a true pleasure in today's fiercely competitive, global economy…we're looking forward exploring even more opportunities in the new fiscal with INK."
- Lily KnowlesDirector, Go-to-Market Integration, Cisco/Linksys
“Thank you for making the Seasons of Life campaign a huge success! We’ve received awesome feedback about the sessions and the new concepts. And, the website is a huge hit!…Finally, the content for the sessions, all the props, and exercises took our expectations to another level. INK is the best! We love working with you!
- Lynda SavoitSVP/CMO, Orange County’s Credit Union
"INK brought a fresh perspective to our web site and had some innovative ideas that we are excited to explore. They have a unique ability to put themselves in the mindset of our target audience and then develop a meaningful dialogue with that group, plus their entertainment experience was definitely reassuring to us. We've already begun partnering with them for other projects, and have only been further impressed with their execution and skill set."
- Matt KowalickLegendary Pictures