News

• 08.01.10

  INK supports local charity whose mission is literacy.
  The Orange County Children's Book Festival needed support in promoting their "Book and a Buck" Read-a-Thon campaign. INK leapt into action delivering both a website and flyers aimed at promoting the campaign and the organization as a whole. With the goal of encouraging Orange County children to embrace reading, as well as donate used books, the team enthusiastically got behind this wonderful cause.

• 07.29.10

  INK Hires Louis Beltran
  We're pleased to welcome Louis Beltran to the INK team! Louis is an experienced marketing professional with over 6 years in the entertainment, telecommunications, and medical device industries. He has experience in developing and implementing marketing programs, including creative advertising, media planning, promotions/tradeshow management, social media, SEO, SEM, CRM, direct marketing, marketing communications, and market research.

  Louis started his career with the Walt Disney Company, where he developed and designed marketing materials and guided tours for the Disneyland Resort’s 50th Anniversary. Louis also worked for MarketSource, a marketing agency, where he managed experiential and retail marketing programs for clients such as Nokia and Palm. Louis is coming to INK from a medical device company where he was the marketing specialist and implemented various traditional and digital marketing initiatives.

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• 06.11.10

  Chapman University announces the winner for the “Tomorrow’s Leaders” program
  After weeks of anticipation the winner of Chapman University’s “Tomorrow’s Leaders” program will be announced at a special event hosted by Chapman University on June 11. The winner will be presented with their $57,500 scholarship and the chance to “Pay it forward” to the local Orange County business community.

• 06.01.10

  INK supports Orange County's Children's Book Festival
  Encouraging children to read is a fundamental part of educating today's youth. INK is proud to have supported the Orange County's Children's Book Festival by helping to launch their Book and a Buck campaign.

  Reaching every student in Orange County in grades 1st through 8th, this summer reading challenge is a fun way to encourage students to gather sponsors, donate books and truly embrace the wonders of reading. Learn more.

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• 05.17.10

  INK’s co-founder nominated for Orange County’s Women in Business Award.
  Orange County’s National Association of Women Business Owner’s nominated INK’s co-founder Megan Lavender for the Orange County Business Journal Women In Business Award. .

  The annual Women in Business awards luncheon honors women who have distinguished themselves with their outstanding professional accomplishments and provides business owners with a great opportunity to gain visibility within the Orange County business community

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• 05.14.10

  INK sails along Newport in a Duffy Boat for May’s First Fun Forced Friday
  One of the perks of working at INK is getting to blow off steam each month for First Fun Forced Friday. In May, the INK team sailed along Newport’s Back Bay area in a Duffy boat while playing the celebrity name game and laughing at INK’s CEO for wearing a woman’s sized t-shirt that said, "It burns when I pee.”

  See all the action here
• 04.22.10

  Quest Software signs INK as it's integrated marketing partner
  Quest Software has been a global leader in smart systems management products for more than 23 years, focusing on excellence in customer service and developing fast, easy-to-use, and award-winning IT solutions for companies of varying size and industry.

  INK has been given the unique opportunity to develop strategy, architecture, and creative for this innovative brand, with the ability to impact the company’s identity and marketing efforts, and the potential to effect its business as a whole.

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• 04.06.10

  INK launched Chapman University’s “Tomorrow’s Leaders” program to find a candidate worthy of a $57,500 MBA Scholarship
  INK paired up with local publication OCMetro to create buzz around Chapman University’s “Tomorrow’s Leaders” Flex MBA program. INK created an innovative public relations and online marketing campaign where people were asked to “Drop a Name. Change a Life” by nominating someone they felt was worthy of an MBA scholarship.

  The winner of contest received a $57,500 MBA scholarship from Chapman University and the chance to “pay it forward” and impact Orange County’s business community.

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• 04.02.10

  INK brings home the trophy for the First Fun Forced Friday ping-pong tournament

  One of the perks of working at INK is getting to blow off steam each month for First Fun Forced Friday. In April, a ping-pong tournament against neighboring agency Heil Brice was chosen as our monthly winner. INK annihilated Heil Brice in the semi-finals and INK’s Jason Simon and Mat Estrada went head to head for the final match.

  In the end INK’s Mat Estrada took home the gold trophy and Jason Simon was left with the rat boy boobie prize. See all the action here.

• 04.01.10

  INK congratulates our clients VIZIO and Chapman University for making the Most Trustworthy Brands list.
  OCMetro's list of Orange County's Top 10 Most Trustworthy Brands has just been unveiled and we're pleased to announce that Chapman University and VIZIO have made the prestigious list. These 10 companies have demonstrated ability, consistency, connection, sincerity and concern. The lessons they offer are worth learning. Learn more at ocmetro.com.

• 04.01.10

  INK launches Yokohama EXCEED training program.
  With the goal of training sales associates on the value of Yokohama Tires, INK developed a direct mail campaign that promotes the program as well as the interactive training system itself.

  Starting with an overview of the various product lines and continuing through to a simulated selling experience, INK developed a refreshing new e-learning model for one of the world's leader in tires.

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• 03.25.10

  INK is awarded a Silver ADDY Award for their work on the Hotel For Dogs integrated campaign.
  The campaign, which included print, synched digital banners, viral games, social media, email, and video was incredibly successful for 505 Games. Over a 3-week launch, the campaign generated 20,000,000 impressions and 200,000 visits to the newly designed site.

• 03.05.10

  INK's March First Fun Forced Friday a success! Simulated skydiving takes the cake.
  One of the perks of working at INK is getting to blow off steam each month at one of our company off-sites.In March, the votes were tabulated and simulated skydiving at Universal CityWalk was chosen as our monthly winner. Imagine floating weightless in a giant tube with dozens of tourists gawking at the skin on your face rippling like John Goodman on a treadmill. See the proof here.

• 03.01.10

  INK creates new recruitment collateral for Chapman University's Argyros School or Business and Economics.
  Tired of the same old recruitment viewbook, Chapman's MBA program needed something more unique, inspirational, and relevant to better communicate their unique offering to prospective students.

  Overhauling the standard viewbook format, and creating something with more impact was our goal. A story of self-improvement and just the right amount of information, coupled with elegant photography brings this viewbook to life.

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• 02.25.10

  INK selected by Pioneer Electronics to redesign corporate website.
  For over 72 years, Pioneer Electronics has been a household name in the audio and video industry. With a legacy rooted in innovation, and a product line that exemplifies that passion, Pioneer Electronics continues to be a leader in the consumer electronics space.

  With INK as their partner, we are setting out to design a new corporate website that better communicates that vision, quality, and innovation with which Pioneer Electronics has become synonymous.

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