We hit the ground thinking.
Some agencies do the branding and strategy thing. Big picture only. Some agencies are good with the nitty-gritty technology stuff. And some just want to make pretty pictures all day. Then there’s INK. We’ve made our mark in all these areas. Creating memorable connection points between our clients and their prospects. We've done it for big names with big expectations. We can do it for you.
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Legendary Pictures
Legendary Pictures, creators of wildly popular films Watchmen, The Dark Knight, 300, Batman Begins and Superman Returns has hired INK to re-brand the iconic studio via a new website and strategic marketing campaign. The recently-launched website will help to position Legendary Pictures as the gold-standard in creators of graphic novel films.
“INK brought a fresh perspective to our web site and had some innovative ideas that we are excited to explore,” said Matt Kowalick at Legendary Pictures. “They have a unique ability to put themselves in the mindset of our target audience and then develop a meaningful dialogue with that group, plus their entertainment experience was definitely reassuring to us. We look forward to a great collaboration with them well beyond this project for years to come.”
“Our goal with Legendary Pictures’ new marketing plan and web site is to depict the iconic studio’s unique place the entertainment industry and position them as fans first. The passion they have for these films is evident, its simply our job to translate that passion into a memorable marketing campaign” said Megan Lavender, co-founder of INK. “A great deal of strategic thought and research went into the planning stages of this project. As a result, the campaign is already getting positive reviews in early testing.”
Cisco-Linksys
Cisco-Linksys were growing weary of geeky tech advertising – endless technical jargon coupled with monotonously gray-scaled direct mail campaigns.
That’s where our ideas come in. We battled lethargic product advertising by changing the existing marketing strategy culture, introducing compelling new collateral and viral / guerilla marketing channels, while completely redefining the idea of in-store merchandising. Our successful integrated marketing strategy positively affected nearly every aspect of Linksys’ networking product sales, from merchandising to training and everything in between.
505 Games
Europe-based video game distributor partners with INK to launch U.S. business. Working with 505 Games, Dreamworks and Paramount in parallel with the theatrical release of the Hotel for Dogs movie, INK created a highly animated and interactive microsite, sharable mini-games, banner ads, a print ad that ran in Nick magazine, and an entertaining game trailer highlighting the action and energy of the game.
When European video game powerhouse 505 Games entered the U.S. market, it knew it needed a partner to help create buzz and excitement around the launch of its line of video games. 505 selected INK to help strategize, design, and launch the marketing effort for its first big U.S. release, Hotel for Dogs the Video Game. Working with Dreamworks and Paramount in parallel with the theatrical release of the Hotel for Dogs movie, INK created a fun, friendly campaign that leveraged the movie promotion while creating a distinct experience to promote the video game. INK created a highly animated and interactive microsite, sharable mini-games, two banner ad concepts, a print ad that ran in Nick magazine, and an entertaining game trailer highlighting the action and energy of the game. The success of the Hotel for Dogs campaign will be followed by the launch of The Destiny of Zorro and Drum King titles later this spring.
Independence Bank
Independence Bank, a community-based, full service commercial bank specializing in excellent personal and business banking products and services, has engaged INK to re-launch their website and help them develop a strong brand presence, while continuing to define and differentiate the brand to reach new audiences.
The Bank’s primary goal with INK was to develop and implement a creative direction that would stand apart from their local competitors, as well as communicate a sense of future focus, strength, reliability, community involvement and uniqueness, and INK has successfully delivered on that objective with this refreshing take on their online brand.
Orange County's Credit Union
Our job was simple: bring the customers back in by streamlining the interface, providing fresh features, and backing it all up with state-of-the art information protection.
We designed a more consumer-oriented experience, featuring an intuitive navigation system and progressive account elements to create a better experience for their customers. Our designers and developers re-built the website from the ground up, starting by reconnecting the Orange County’s Credit Union brand goals with the web output to reinforce the continuity of the brand.
Fabrik
In the world of external hard drives design has not traditionally been a driving force. Fabrik's SimpleTech product line is entirely different. Through innovative product design and forward-thinking development of eco-friendly drives, SimpleTech has set themselves apart from their competition. SimpleTech.com needed to reflect that same creative priority. Enter INK.
INK has been selected to redesign and develop Fabrik's web properties, starting with SimpleTech. We created a simple, clean interface where the products are the hero. Easy to use navigation and dynamic tools let users explore products, get closer looks, and interact with 360 degree models of the entire SimpleTech line. Using a cutting edge CMS and back-end technology, INK built a core content management system that the Fabrik team will use to create, edit, and maintain all of their product sites, as well as their own Fabrik.com corporate site.
