We hit the ground thinking.
Some agencies do the branding and strategy thing. Big picture only. Some agencies are good with the nitty-gritty technology stuff. And some just want to make pretty pictures all day. Then there’s INK. We’ve made our mark in all these areas. Creating memorable connection points between our clients and their prospects. We've done it for big names with big expectations. We can do it for you.
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Chapman University
Chapman University engaged INK to help with a basic but critical challenge: weak brand awareness in the marketplace of the university and its Argyros School of Business and Economics. Chapman’s business school is a nationally-ranked program with a world-class faculty that includes a Nobel Prize winner. So, how could INK help spread the word about the university and make more of Southern California’s high achieving professionals consider pursuing their MBA at Chapman?
Branding a university has unique challenges. INK modified its typical corporate branding process to include more interviews, research, and workshops to ensure that important voices were heard and critical parties had a chance to be a part of actually crafting the core brand values and brand positioning statement.
SmartStop
With more than 50,000 self-storage facilities operating in the U.S., staking claim to a fresh, new retail brand proved to be a challenge. With the launch of the new SmartStop brand, INK has successfully positioned this rising star in the self storage industry as a company that thinks about their customer's storage needs a little differently.
With the new name, logo and branded collateral in place, we now turn our attention to the launch of this new brand across SmartStop’s almost 50 locations nationwide.
Cox
Two Way Direct, a leading distributor of high-tech two-way radio products such as radios, repeaters, batteries and accessories, came to INK with a straightforward request: they wanted a website that would be simple, direct, innovative, cool and fresh. No problem. After developing the comprehensive site map and fully interactive, clickable wireframes, INK provided Two Way Direct with a sleek, clean, and yes, cool design that would be the envy of any high-tech business in any industry.
Of key importance to Two Way Direct was SEO, which INK addressed beginning with the very architecture of the site, from the custom web page URLs and the strategic use of keywords in the site, to the dynamic pages, and the flash and image links to make the site as search-engine friendly as possible. To give Two Way Direct the freedom and flexibility to add and edit content, and to customize the website to accommodate future growth and direction, INK built in a first-class, highly intuitive Content Management System.
Two Way Direct
Two Way Direct, a leading distributor of high-tech two-way radio products such as radios, repeaters, batteries and accessories, came to INK with a straightforward request: they wanted a website that would be simple, direct, innovative, cool and fresh. No problem. After developing the comprehensive site map and fully interactive, clickable wireframes, INK provided Two Way Direct with a sleek, clean, and yes, cool design that would be the envy of any high-tech business in any industry.
Of key importance to Two Way Direct was SEO, which INK addressed beginning with the very architecture of the site, from the custom web page URLs and the strategic use of keywords in the site, to the dynamic pages, and the flash and image links to make the site as search-engine friendly as possible. To give Two Way Direct the freedom and flexibility to add and edit content, and to customize the website to accommodate future growth and direction, INK built in a first-class, highly intuitive Content Management System.
505 Games
Europe-based video game distributor partners with INK to launch U.S. business. Working with 505 Games, Dreamworks and Paramount in parallel with the theatrical release of the Hotel for Dogs movie, INK created a highly animated and interactive microsite, sharable mini-games, banner ads, a print ad that ran in Nick magazine, and an entertaining game trailer highlighting the action and energy of the game.
When European video game powerhouse 505 Games entered the U.S. market, it knew it needed a partner to help create buzz and excitement around the launch of its line of video games. 505 selected INK to help strategize, design, and launch the marketing effort for its first big U.S. release, Hotel for Dogs the Video Game. Working with Dreamworks and Paramount in parallel with the theatrical release of the Hotel for Dogs movie, INK created a fun, friendly campaign that leveraged the movie promotion while creating a distinct experience to promote the video game. INK created a highly animated and interactive microsite, sharable mini-games, two banner ad concepts, a print ad that ran in Nick magazine, and an entertaining game trailer highlighting the action and energy of the game. The success of the Hotel for Dogs campaign will be followed by the launch of The Destiny of Zorro and Drum King titles later this spring.
Orange County's Credit Union
Our job was simple: bring the customers back in by streamlining the interface, providing fresh features, and backing it all up with state-of-the art information protection.
We designed a more consumer-oriented experience, featuring an intuitive navigation system and progressive account elements to create a better experience for their customers. Our designers and developers re-built the website from the ground up, starting by reconnecting the Orange County’s Credit Union brand goals with the web output to reinforce the continuity of the brand.
Fabrik
In the world of external hard drives design has not traditionally been a driving force. Fabrik's SimpleTech product line is entirely different. Through innovative product design and forward-thinking development of eco-friendly drives, SimpleTech has set themselves apart from their competition. SimpleTech.com needed to reflect that same creative priority. Enter INK.
INK has been selected to redesign and develop Fabrik's web properties, starting with SimpleTech. We created a simple, clean interface where the products are the hero. Easy to use navigation and dynamic tools let users explore products, get closer looks, and interact with 360 degree models of the entire SimpleTech line. Using a cutting edge CMS and back-end technology, INK built a core content management system that the Fabrik team will use to create, edit, and maintain all of their product sites, as well as their own Fabrik.com corporate site.
